Kellands Real Estate · Auckland
Experience counts. Persistence delivers.
I'm Phillip Haeder, a sales agent with Kellands, a boutique Auckland agency built on relationships rather than volume. Whether you're buying your first home or selling the family home, you deal with me directly from the first conversation to settlement day.
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Years selling Auckland property
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Years in property management
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RateMyAgent rating
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Five-star reviews
Most homes will eventually sell.
The difference between a good result and a great one comes down to the work that happens in between. Over 13 years selling across Auckland's city fringe, I've built my reputation on exactly that: chasing every enquiry, following up buyers relentlessly, and not stopping until we get the outcome you came for.
The approach
How I work
A realistic read on the market
From the first appraisal you'll get a clear view of where your property sits and a plan to achieve every dollar it will pay. No inflated number to win the listing, then an awkward conversation three weeks later.
Updates you never have to chase
Weekly contact, straight answers, and a campaign that keeps moving even when the market doesn't. One vendor sold with me from overseas without setting foot in the country.
A negotiator in your corner
Selling was my craft long before real estate. Years in sales across the clothing and transport industries mean I've been reading people and negotiating hard my whole working life.
Specialist knowledge
Apartments, unit titles and body corporates
I sell the full mix of city fringe property, from character homes and modern townhouses to apartments. Unit titles are where my technical knowledge really shows.
A buyer who feels uncertain about a body corporate hesitates. A buyer who understands it makes an offer. Walking buyers through the rules, the maintenance responsibilities and the nuances is a large part of the job.
For landlords and investors
I know both sides of the market
Alongside sales, I head Kellands' property management portfolio, drawing on eight years in the field. For landlords that means tenants placed quickly, regular inspections with written reports, and Healthy Homes compliance handled for you.
For sellers it means an agent who understands how investors think, what your property is really worth as a rental, and how to run a smooth campaign when tenants are involved. If you are weighing up whether to sell or rent out, I can talk you through both.
Marketing
Presentation is where campaigns are won
Photography has been a passion of mine for years, which is probably why I'm so hands-on with marketing. I hold every listing to Kellands' standards, because your home needs to stop people mid-scroll before it can sell.
In their words
What clients say about working with me
“Phil was amazing to deal with, very transparent from the beginning on what our expectations should be and what he thought he could do for us. Not only did he get our place listed much faster than normal, he also sold it within 3 weeks, at the price we wanted and definitely not the norm for our type of property in the current market. He went above and beyond to get the house in front of potential buyers and then to close the deal for us. Knowing we could trust his expertise, we even roped him in to help us purchase our next home. HIGHLY recommend Phil if you want a professional, highly knowledgable and friendly agent.”
“I recently sold my property while I was overseas, and I couldn't have done it without the exceptional help of Phillip Haeder. From start to finish, Phil went above and beyond, which was incredibly helpful given the challenges of managing a sale from afar. He was always proactive and responsive, consistently acted in my best interest, and maintained the highest level of professionalism throughout. I am extremely grateful for Phil's hard work and would recommend him unreservedly to anyone looking to sell their property.”
“Phil was great and made my first house purchase as simple as can be. Plenty of wisdom and great communication.”
“Phillip communicated each week after open days. The market was very difficult and slow but he persevered. The property was tenanted and he worked in well with the tenant. Very professional. Highly recommend.”
“Philip helped me sell my property in NZ while I was living in England. He went over and above in my absence to ensure that everything went seamlessly and provided additional support with making sure the property was “ready” for the market. I have no hesitation in recommending Philip's services and dedication to the cause.”
Read all 8 reviews on RateMyAgent.
Where I work
Across Auckland's central suburbs
A selection of the neighbourhoods I know best. Don't see yours? Get in touch, chances are I can still help.
- Ponsonby
- Herne Bay
- Freemans Bay
- Grey Lynn
- Kingsland
- Eden Terrace
From the blog
Notes on the Auckland market
Follow along
Recent on Instagram
I'm happy to announce that this exceptional townhouse at 12/82 East Coast Road, Milford is now sold having received an offer after just 1 week on the market. Congratulations to my vendors and purchaser, a great result for all.
This immaculately presented property at 13/15 Chivalry Road in #Glenfield has now #sold. Congratulations to the purchasers for securing the perfect first home and thank you to my vendors for entrusting me with the sales process 🏡
Sunsets from the top floor 🌅 This Sizable Sunset Stunner is north facing, filled with light, and arguably the best one-bed layout in the building. Basque Park down the street, the new train station a short walk away. Vacant and ready when you are. 📍 3F/83 New North Road | link in bio
Sold at Park View - 411/15 Rendall Place, #EdenTerrace. With park views, sunshine and city-fringe convenience, it's no wonder this apartment attracted strong interest from multiple buyers. A big congratulations to the purchaser, and thank you to our vendor for the opportunity to market this exceptional property.
Sold off market for a record price in The Isaac. 302/54 Surrey Crescent #GreyLynn. Thank you to our vendors for your enduring trust through the sales process, and congratulations to the purchaser for securing this one of a kind apartment in such a tightly held building.
Now selling! The Milford Dream. Step into a home that truly sets the benchmark. This immaculately presented, near-new townhouse stands well apart from the typical 1970s units that dominate the area. Part of the exclusive Milford Villas, a boutique development of thoughtfully designed townhouses completed in late 2023.
Now Selling: Urban Sanctuary. Elevated with westerly views over Freemans Bay, this substantial two-bedroom plus study apartment enjoys beautiful sunsets, transforming into a relaxing urban sanctuary during golden hour. 207/47 Union Street, #Aucklandcentral
This modern 2 bedroom townhouse is an exceptional standout within this tightly held development. Situated at the end of the row, this home offers privacy, seclusion from the street, and boasts the largest outdoor area of any in the complex. 13/15 Chivalry Road, Glenfield.
Book a free appraisal
Let's talk about your property.
Thinking of selling, or just curious what your home is worth? Send a few details and I'll come back to you personally, usually within one business day. No pressure, no obligation.
- Phone
- 021 246 8343
- Agency
- Kellands Real Estate, Auckland, New Zealand